Beijing Art Media Vocational College and its predecessor was established in 1994. It was approved by the Beijing Municipal People’s Government and was filed by the Ministry of Education. It has the qualifications to independently issue academic diplomas and is named after the juxtaposition of art and media. It is a comprehensive private general higher education school for art and media. On December 2, 2013, with the approval of the Beijing Municipal Education Commission (Jingjiao Han  No. 589 "The Beijing Municipal Education Commission’s Approval of Approving the Change of Beijing New Yuanming Vocational College"), the college was renamed Beijing Art Media Professional College.
The school motto of the college is: Lao Zhuang as a friend, Confucius and Mencius as a friend, and wisdom as a friend.
The university spirit of the college is: loyalty, selflessness, perseverance, innovation and creativity.
Yang Bo, chairman of the college, also serves as the dean. Currently, more than 50 famous artists, academicians, experts and scholars serve as college consultants and subject leaders.
The current college has 5 university subjects and 24 majors. Art disciplines: fine arts (Chinese painting direction), art education (calligraphy direction), cultural relic restoration and protection (calligraphy and calligraphy appraisal direction) 3 majors; performance disciplines: dance performance, music performance, drama and film performance 3 majors; design discipline: art design , Advertising design and production, animation production technology, clothing and apparel design, digital media art design, exhibition planning and management, and display art design; media disciplines: news gathering and production, film and television editing and directing, network news and communication, broadcasting and Presided over 4 majors; Finance and Economics: business management, international economics and trade, urban rail transit operation management, computer application technology, secretarial, business English, tourism English 7 reserved majors.
The college is located in Zhongguancun Science Park, Haidian District, Beijing. It covers an area of more than 200 acres and has a building area of about 50,000 square meters. It is adjacent to the National AAAA Scenic Spot Beijing Phoenix Mountain Natural Scenic Area, surrounded by flowers and trees, and the air is fresh. It is an ideal place for studying and reading.
The school-running philosophy of the college is "administering education by virtue and cultivating people as the foundation". The college’s fundamental goal is to cultivate high-level art applied professionals with solid basic theories, broad knowledge, strong artistic creation and display capabilities, high quality, innovation and dedication, and strive to become a “window” among private universities in Beijing. "An excellent university that satisfies the people and demonstrates its role.
Due to its outstanding performance in running a school, the college has been rated as an "advanced non-governmental organization" and "Beijing self-discipline and integrity advanced private non-enterprise unit" by relevant departments of the Beijing Municipal Government; the college's party organization has been rated as "advanced private non-enterprise unit" by the Beijing Haidian District Committee of the Communist Party of China for three times Advanced grassroots party organization"; The Youth League Committee of the college won the honorary title of "Governing Education by Virtue and Educating People as the Foundation" awarded by the Beijing Municipal Committee of the Communist Youth League. It was also named "Advanced Youth League Committee of Haidian District Education System" and "Campus Civilized Etiquette Education" by the Haidian District Youth League Committee Demonstration Youth League" etc. In carrying out the activities of learning and practicing the scientific development concept, the general party branch of the college was rated as "the advanced collective of the Haidian District education system learning and practicing the scientific development concept". In the celebration of the 60th anniversary of the founding of the People’s Republic of China, teachers and students of our school participated in the mass parade organized by the mass parade headquarters of the preparatory committee for the 60th anniversary of the National Day celebrations in Beijing and performed well. prize". On April 19, 2017, the expert group of the Municipal Education Commission affirmed that the college's "public welfare, norms, integrity, and characteristics" is worthy of its name at the feedback meeting on entering the school to attend lectures. On May 4, 2017, the Party Building Inspection Team of the Education Working Committee of the Haidian District Committee came to the inspection and fully affirmed the college’s party building work and school spirit. On April 18, 2018, our school's funding and publicity work was named and praised by the City Student Funding Affairs Management Center at the City Funding Training Conference.
Since its establishment, the college has been running non-profit schools for 30 years. It has organized many outstanding teachers from Beijing to give lectures in old revolutionary areas, train teachers, subsidize out-of-school children, and organize sponsored old area middle schools and Beijing key middle schools to form friendship schools. Over the past 30 years, the college has successively subsidized thousands of poor students from 20 old revolutionary areas, poverty-stricken areas such as Yan'an in Shaanxi, Longyan in Fujian, and Huanggang in Hubei, as well as border areas such as Tibet and Xinjiang. Person times. The scope of the college's targeted poverty alleviation and funding for poor children spans 17 provinces and cities, more than 700 counties, and more than 1,300 villages. It has trained more than 10,000 graduates for the society and saved more than one billion education funds for the country. yuan. The college responded to and fulfilled the call of General Secretary Xi to "precise poverty alleviation", "poverty alleviation", "education and poverty alleviation" by General Secretary Xi with practical actions, and created happiness for poor families and their children. This is also in accordance with the spirit of the central government to "ensure and improve people's livelihood in development." Especially since the 18th National Congress of the Communist Party of China, the college has given out more than five million yuan in student funding for five consecutive years under the circumstances of its own economic difficulties, and subsidized more than 500 poor children in the old revolutionary areas and border areas. The college’s voluntary act of “helping the poor and helping the poor and helping students” and “popularization” of school-running ideas have won strong support from leaders at all levels of the party and government, celebrities in the arts, science and education, and other sectors of society.
Due to the school's outstanding poverty alleviation and charity management, the character style represented by the chairman and dean of our school, Yang Bo, has attracted the attention of social media and has been reported many times. On January 11, 2015, the CCTV News Network [Fantastic Stories of Marching China] reported Dean Yang Bo's thoughts and deeds as a typical report. Dean Yang Bo was also broadcasted more than 70 times as a friendly spokesperson by the news channel "Sincere Communication". "People's Daily", "Guangming Daily", "China Education News", "China Youth Daily", "Beijing Morning News", "Beijing Evening News", "Beijing Times", "Legal Evening News" series of reports fully support our school's public welfare education The sincere heart, good social effect, and high social recognition.
The ancients said: "If virtue is not alone, there must be neighbors." The college's university spirit of "loyalty, selflessness, perseverance, innovation and creation" has attracted more than 100 academicians of the Chinese Academy of Sciences and the Chinese Academy of Sciences and more than 300 masters to gather in Beiyi Media to help cultivate talents. At the same time, the profound cultural heritage of the college has laid a solid foundation for the establishment of an art education base. Due to the outstanding public welfare of the school, many famous painting and calligraphy artists include Qi Gong, Guan Shanyue, Bai Xueshi, Luo Gongliu, Tian Shiguang, Zhang Ding, Huang Yongyu, Chen Xiwei, Qian Shaowu, Ouyang Zhongshi, Shen Peng, Liu Bingsen , Fan Zeng, Zhang Hai, Liu Dawei, Miao Zaixin, etc. have supported the college's education with practical actions over the years. A large number of art masters donated masterpieces to the academy, many of which have become swan songs. A number of art groups such as the China Broadcasting Art Troupe, as well as famous performing artists Jiang Kun, Feng Gong, Li Jindou, Huang Hong, Guo Donglin, Gong Hanlin, Yuan Kuocheng, Wu Qiong, Zheng Xulan, etc. have come to the academy for many times to show condolences. On July 8, 2017, Lei Kesheng, a well-known artist and academic leader of the performance discipline, Shan Zhigang, director of the China Children’s Fund, Jia Wei, Secretary-General of Beijing Filmmakers Association, Zhao Jinbo, Secretary-General of Beijing Musicians Association, and Li Chengfu, Beijing Dancers Association Secretary-General and performing artist Chen Yiheng attended the final performance at the Academy's Performing Arts Federation Theater and commented on guidance. Hundreds of academicians including Wang Zikun, Jiang Boju, and Wang Yuan of the Chinese Academy of Sciences and Chinese Academy of Engineering have supported the college. These are the top art, education, and scientific research resources that the college enjoys exclusively, and they are rare in similar colleges.
The college is based on ethics and education, attaches great importance to ideological and political education, and is determined to cultivate talents in the new era. On May 30, 2008, two student party members, Shen Yonglei and Yan Zhongli, proposed to college students across the country through Xinhuanet: "Confidence, self-reliance, self-reliance, and a generation that dares to undertake." In just three days, the Xinhuanet Development Forum posted more than 5,000 comments on the open letter, and many netizens’ comments and comments on Sina, Sohu, NetEase and other websites have caused great repercussions in the society. They are called the "new era" of the young generation. Declaration of self-improvement. In June 2009, "China Education News" reported on the results of the school's running an article "Governing Education with Morality to Promote the All-round Development of Students", which immediately aroused a strong response from relevant media across the country. The college holds ideological and political education work meetings and teaching work meetings for college students every year, which are rare in similar colleges and universities in Beijing and even in the country. On the evening of July 8, 2017, the second semester end performance of the 2016-2017 school year was grandly held at the Beijing Federation of Literary and Art Circles Theater. The theme of this presentation was "Learning from General Secretary Xi Jinping's Speech at the Art Symposium". On September 21, 2017, the college held the 9th Ideological and Political Education Work Conference for College Students, with the theme of "Establishing the heart for the heaven and the earth, establishing the life for the people, for the past and the sacred learning, and for the peace for all generations", and for the cultivation of socialist qualified construction And strive hard for a reliable successor." On April 13, 2018, the college solemnly held the ninth teaching work conference with the theme of "Under the guidance of Xi Jinping's thoughts on socialism with Chinese characteristics in the new era, solidly promote connotation construction, and strive to cultivate talents in the new era".
The college has always centered on teaching, and all aspects of work are carried out around the teaching center and serve the teaching center, so as to solidly promote the connotation construction of the college. Excellent teachers are the guarantee of teaching as the center and advancing connotation construction. In addition to more than 50 consultants and subject leaders, the college has a permanent faculty database. Currently, there are more than 120 full-time and part-time teachers, most of whom come from key universities, art groups, professional colleges and key research institutes in Beijing. With full-time teachers as the backbone, the combination of professional and concurrent teachers provides a strong guarantee for the continuous improvement of the teaching quality of the college. The college also hired outside experts and professors to set up a teaching expert advisory group to come to the school every semester to listen to classes and supervise the teaching work, which reflects the idea of attaching importance to education by educators and plays a great role in improving the quality of teaching and the level of running a school. The daily study and life of the combination of service and management pay close attention to and standardize ideological and political guidance, strict student management system and timely moral education score assessment, which are the guarantee of the college's good style of study and comprehensive quality education. Because the college always insists on teaching as the center, continuous learning, forge ahead, new majors based on the situation and research, additional discipline leaders, continuous improvement of the teaching management system and talent training quality monitoring mechanism, teaching management and quality monitoring have always maintained similar colleges At the leading level in the school, young teachers have grown significantly, and the teaching effect has been continuously improved.
The college has a fine tradition to improve the comprehensive quality of college students in an all-round way. A series of Chinese Studies courses are offered throughout the year to teach "Introduction to Chinese Studies", "Knowledge of Ancient Chinese Culture", "Ancient Chinese" and other knowledge. This has enabled students to receive excellent education in the excellent cultural traditions of the Chinese nation, and their overall quality has been comprehensively improved. During the teaching inspection period of the municipal education committee expert group in April 2017, this type of course was highly praised by the director of the inspection team. He believed that the instructor was very elegant and unique in explaining the teaching content in a language rich in classical Chinese style. The cultural skills of the teachers in our school also endow classroom teaching with a strong cultural flavor. The college insists on the activities of "college students face-to-face with artists" and "college students face-to-face with scientists". Hundreds of famous artists and more than 100 academicians of the two academies and students have carried out various forms of exchanges and lectures. In the 2002 Beijing University Student Science Popularization Competition, the college students performed well and won the first and second prizes, which caused a strong response in the capital's universities. In recent years, the academy’s cultural performances have continuously put party building on the stage. In the performances of the students, the leadership team gathered around the chairman and dean of Yang Bo and the teachers and students of the college have expressed their incomparable love for the party, the motherland, and the people. .
The college has a good tradition of art teaching, practice and organization of artistic social activities. In 2002, the college and the People’s Political Consultative Conference newspaper jointly organized the "Book of Songs, Wind, Elegance, and Songs" at the Chinese History Museum (now National Museum). The National Committee of the Chinese People’s Political Consultative Conference Vice Chairman Wan Guoquan, Ma Wanqi, Yang Rudai, Zhang Siqing, famous calligraphers and painters More than one hundred gentlemen including Zhang Ding, Wang Xuezhong, Qian Shaowu, Shen Peng, Liu Bingsen wrote 305 poems of "The Book of Songs" for the college. The exhibition has attracted great attention from party and state leaders and all walks of life. In July 2011, the Academy, the Central Academy of Painting of China Democratic National Construction Association, Beijing Netcom Network Technology Co., Ltd. and other units jointly organized a large-scale painting and calligraphy exhibition of "The National Unity of the Mountains and Mountains" in the National Culture Palace. The famous painter Miao Zaixin created paintings depicting 56 ethnic groups. 56 huge figures of life scene group paintings "The Light of the Nation", famous painters Ouyang Zhongshi, Chen Xiwei, Zhao Gang, etc., depicting the great rivers and mountains of the motherland, "The Yellow River Turbulent", "The Great Wall", "The Great River Goes East", etc. The huge landscape paintings caused a sensation. Many party and state leaders visited the calligraphy and painting exhibition and spoke highly of it. The exhibition also received strong support from many calligraphers such as Quan Xijun, Tong Wei, Liu Yi, Shen Peng, Zhao Changqing, Xu Yu, Zhu Guantian, Shao Bingren, Zhang Biao, Shen Wansheng, Zhang Gaiqin, Chen Zhenlian, Wang Jiaxin, etc. Chinese artists The chairman of the association, Mr. Liu Dawei, was full of interest. To express his congratulations, he was pleased to entitle the exhibition "The Flowers of the Nation Is Colorful". The teachers and students present all admired Chairman Liu's calligraphy accomplishments. Since the 18th National Congress of the Communist Party of China, the academy has held several theme painting exhibitions of "Two Studies and One Doing". In 2014, the academy held ""Dream of China": General Secretary Xi Jinping's Important Discussion Calligraphy Exhibition and Magnificent Jiangshan Painting Exhibition" at the Chinese Military Museum. Thousands of people visited the exhibition. The opening ceremony was reported on CCTV International's "Noon News", CCTV's "Chao Wen Tianxia", "Evening News", CCTV Painting and Calligraphy Channel, Tibet News Network and other programs. , Guangming.com, Sina.com, Phoenix.com and other national online media, as well as "Beijing Daily", "Tibet Daily", "China Art News" and many other newspapers and magazines published, aroused strong response. In 2015, the "Zhijiang Xinyu" Painting and Calligraphy Works Exhibition was held in the Beijing National Culture Palace. People's Daily, Xinhua News Agency, CCTV, Guangming Daily and Jinghua Times all reported, Xinhuanet, Guangming Net Hundreds of online media outlets including Tencent.com, Tencent.com, Sina.com, Netease.com, and Phoenix.com have also reprinted it, causing widespread concern. In 2016, the college organized famous calligraphers and painters to create "Calligraphy Works of General Secretary Xi Jinping". The college will also hold the "Songs of Mountains and Rivers Large-scale Painting and Calligraphy Exhibition".
The college has a special employment office, which is responsible for graduate employment-related work. Every year, the Employment Office will recommend graduates to relevant units for employment based on their professional expertise and career interests. Since the college attaches great importance to the cultivation of students' morality and vocational training, and has laid a good foundation for students to enter the workplace, employers often give praise to our students. The annual employment rate of graduates of the college is over 90%. The employment rate of 2016 graduates reached 99% as of October 31, 2016, of which the initial employment rate was 95.5% and the signing rate was 83%. As of June 26, 2017, graduates of the class of 2017 had 92% employed, and nearly 100% as of the end of July. Regarding the employment performance of our graduates after graduation, employer satisfaction is over 84%. The indicators are in the forefront of similar institutions in Beijing.
The college strives to "integrate, integrate, and integrate", and strive to deepen school-enterprise cooperation and establish school-school cooperation. The 19th National Congress of the Communist Party of China proposes: "Improve the vocational education and training system, deepen the integration of production and education, and school-enterprise cooperation." The college now has a number of experiments, internships, training rooms, and video rooms. Among them, the network information workshop jointly established by Netcom Network Technology Co., Ltd. and the college is an important training base. One workshop has been constructed and put into operation. This guarantees the needs of students for internship and practical teaching. The college has also established practical classrooms such as Beiyi Theater, Dance Classroom, Piano Room, Performance Classroom, and Piano Classroom. In addition, the college has also established a number of off-campus training bases in cooperation with the National Theatre, China Ink Painting Academy and other units. The college will further create opportunities for cooperation with enterprises, establish more and closer cooperative relations with well-known film and television institutions and large cultural companies, and effectively deepen school-enterprise cooperation, and create more favorable conditions for practical teaching and employment internships for higher vocational students. Opportunities for talents bring more beautiful opportunities for the development of the college. In accordance with the requirements of “integration, integration, and integration” put forward by the Beijing University Leaders Conference in 2018, our college will cooperate with some undergraduate colleges in Beijing to hold undergraduate or higher vocational education and give full play to the role of existing educational resources. Realize integrated development and common development.
In the excellent situation characterized by "new era, new mission, new thinking, and new journey", the party and the state have proposed the construction of world-class universities and first-class disciplines ("double first-class") when implementing the medium and long-term plan for education reform. Strategic development goals. As an ordinary higher vocational college, our college should take advantage of the construction of a group of colleges and universities to find the right position in the modern and new capital circle of the coordinated development of Beijing-Tianjin-Hebei, further learn from the experience of Chinese and foreign universities, and innovate ideas. Continually improve the school’s school-running level; take the realization of the "great struggle, great project, great cause, and great dream" proposed by General Secretary Xi Jinping as the source of motivation, and continue to use the spirit of Yugong Yishan to complete the "100,000 Project" and achieve the educational level. Go ahead with the goal of level and step up. The college constantly strives to fully implement the party’s educational policy, vigorously deepen educational reform, accelerate the modernization of education at full speed, and build a school with artistic media characteristics, rich resources, optimized disciplines, strong teachers, strong academic atmosphere, sophisticated talent training, and advanced management mode Excellent university.