It is generally believed that WeChat is a large and comprehensive network tool, an ecosystem that integrates payment, entertainment, shopping, and food delivery, and is the gateway to the Internet. WeChat is all-encompassing. Regardless of personal life or work-related, everyone uses WeChat to complete it. There is no clear distinction between work and life. WeChat meets this large and comprehensive life and social needs.
The main difference between Facebook and WeChat:
1. Use and registration
As mentioned earlier, WeChat needs to use your phone number. And Facebook will use your email or phone number instead of strict requirements like WeChat. If you are on Messenger, Facebook will use your default Facebook account. On Facebook, your Facebook friends are automatically added to the Messenger contact list, while on WeChat, you must explicitly ask your contacts to add you.
In terms of services, WeChat provides more services to users than you can find on Facebook. As mentioned above, WeChat has become a platform for linking infrastructure and has more commercial value. Especially in terms of payment, the target Ant Financial is ready to go public. The main nature of Facebook is entertainment and politics.
3. User group
Because Facebook can be used globally, Facebook has more than 2 billion monthly active users, while WeChat has only more than 1 billion.
Unlike WeChat, Facebook provides targeted advertising and contains a lot of advertising space. Because of Zhang Xiaolong's philosophy, WeChat has always been more restrained in advertising. At present, the main advertisements are only Moments ads and ads in the official account. But WeChat is still an important Internet marketing position.
The Mini Program function of WeChat is unique, and there is no corresponding function on Facebook. The main reason is that the domestic mobile Internet is highly developed, while foreign WEB still occupies a large market. The mini program was launched in 2017 and can be regarded as a mini APP in WeChat, which can provide advanced functions and services, such as games, online stores, etc., which can help improve the ecology of WeChat.
6. Income structure
More than 50% of WeChat’s revenue comes from payments, while 98% of Facebook’s revenue is still advertising.
For Facebook, it really wants to build an ecosystem like WeChat, but it is not easy to replicate its success. China is a unique environment, and only with "time, location, and harmony of people" can a super app like WeChat become a reality. With the advent of 5G, WeChat is expected to continue to add features, making its dominance unshakable.